7 Reasons We Love this Work

Kelly Nichols

What's a Backbone, Anyway?

I attended the Collective Impact Forum‘s Champions for Change workshop last month, and it got me thinking about how we structure collaborative social sector initiatives, especially here in Texas. Wait, buzzword alert. Surely you’ve heard this term, collective impact, right? Everyone’s throwing it around lately. John Kania and Mark Kramer with FSG wrote a landmark […]

What's a Backbone, Anyway? Read More »

Happy Birthday to Us… But the Gifts are For You!

It’s been one year since Woollard Nichols & Associates officially launched, and we’ve been reflecting on the work that we’ve done over the last year. It was a great year – we supported almost twenty clients including coalitions and collaborations, membership associations, non-profit organizations, city departments and divisions of school districts. We facilitated community planning

Happy Birthday to Us… But the Gifts are For You! Read More »

5 Things to Do Before You Hire a Marketing Firm, or How Not to Put the Cart Before the Horse

We love communications and PR folks. They are amazingly creative professionals who can offer value-added services to promote your mission by helping you craft your message to the media, by designing impactful collateral that supports strategic fundraising, by creating infographics that demonstrate complex concepts at a glance, and more. But – and I think my

5 Things to Do Before You Hire a Marketing Firm, or How Not to Put the Cart Before the Horse Read More »

On Getting Messy

Recently, a friend asked me to describe WNA’s business model. I told her that we are interested in focusing on collaborative work between more than one agency or organization. “You know,” I said, “the messy kind of work.” She laughed and let me know she would be sure to think of me when she had

On Getting Messy Read More »